Writer and creative director, based in Johannesburg. 12 years across advertising, editorial and content. Currently working with creatives and marketers to understand where AI helps and hinders.
I learned to write by reading.
The Bible (the Christian one). Magazines (first the gossip ones, now the pretentious ones). Autobiographies (writers and rockstars). The classics (Kerouac, Bukowski, Orwell). Blogs (about music, pop culture, travel). Tweets (by smart folks).
I learned to write by listening.
To rappers. Folk musicians. The radio. Preachers. Bosses. Clients. My parents. Nowadays, podcasts.
These days I work in communications thinking about people, and how they’d like to be spoken to. Thinking about brands, and how they show up in people’s lives. Thinking about how new technology is reshaping what we do, and where it isn’t.
And thinking about what we can do to make the world we live in a softer place.
Jacques Cilliers 